Celera Financial Brings New Angle to Invoice Factoring
Released on = November 3, 2006, 1:25 pm
Press Release Author = Andrea Lucas / Celera Financial, LLC
Industry = Small Business
Press Release Summary = Innovative new program shows comapnesi how to use their outstanding invoices to fund business development, resulting in increased profitability.
Press Release Body = shburn, VA, November 3, 2006 - Invoice factoring has been a well-accepted way to raise working capital for hundreds of years, but Virginia-based Celera Financial has developed a new program aimed at demonstrating how companies can use their outstanding invoices to improve their bottom-line.
Andrea Lucas, Celera's CFO, designed the program after seeing the dramatic difference that an increase in working capital, properly applied, can make to a company's profitability. Lucas said; "Usually companies use the money they receive by factoring their invoices to make payroll, or pay suppliers and contractors. That is great as far as it goes, but the real impact comes when some of the money is used to fund business development."
In order to assist companies in making the most of their increased working capital, Celera works with its clients to develop a short term marketing and sales strategy, to exploit near-term opportunities. Applying additional resources to business development can pay off a hundred-fold in terms of profitability. Just one or two new customers can make a huge difference to businesses, especially those that are in a growth phase.
For additional information on Celera's Profit Improvement Program, contact Andrea Lucas on (703) 651-3168 or visit www.celerafinancial.com
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